Keeps on keeping on
Background
Berger have been making premium quality paint for Australians for over 100 years. Part of the DuluxGroup and exclusive to Inspirations Paint, the brand represents longevity and premium quality so their marketing communications must do the same.
what we did
Art Direction
Concept Development
Packaging
Illustration
Photography
Retouching
OUR WORK
We created a distinctive device that unites all campaign items, including magazine advertising, point-of-sale, promotional packaging, signage and a calendar that
re-imagines Berger’s milestones from the past 100 years – from giving the Sydney Harbour Bridge its original silver sheen, to painting Charles Kingsford Smith’s Southern Cross plane. The beautiful illustrations were inspired by a vintage Berger advert.
other work