Chilled for good times

Although the initial brief was for a brand evolution, the EvaKool Board chose a concept that was more aligned to the quality, performance and future direction of the brand.

The result is a strong and ownable brand mark and unified brand identity that represents the fun lifestyle positioning, appealing to a much broader audience.

EvaKool has a strong heritage and brand awareness, however the brand needed a refresh and wanted to position itself to a broader target market so needed a modern approach. We wanted to keep the heritage and hold on to some key elements of the old EvaKool. The Scooter team listened to us and understood what we wanted to achieve. They not only answered the brief, they produced what we wanted with fantastic results in quick time. We delivered our objectives on time and importantly on budget. Thanks to Anna, Bonnie and the design team – Great job!